Power-user technique
A powerful technique in increasing your conversion rate is by asking people to do something, not just expecting that they will. What do I mean – read on.
The technique is to ensure that your copy has some ‘call to action’ phrases. Has anyone noticed yet that I have already used a couple.
I’ll point them out
- Want to ... ? (Posing a question)
- Read this article now
- Question with – Read On
It has been shown in studies that when visitors find powerful action words on a page, they are far more likely to act in the way you are hoping. To fill in a form for example. Without ‘call to action’ prompts you are missing out on massive opportunities.
21 Call to Action Phrases to Get you Started
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About Adam Lancaster
Adam Lancaster is an Internet Marketer with a Bach. Multimedia in Business Marketing from Swinburne University Melbourne. He operates Webutation an Internet Marketing Company specialising in SEO based on The Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
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