Social Tracking within Google Analytics!

You can now track your ‘social engagement’ within Google Analytics. In simple terms this means within your Google Account you can see who is reaching your site due to your social media activities.

It is installed just like Google Analytics itself, that is you need your code snippet pasted onto every page of your website to install this option for each social media you have.

Check it out now: Setting Up Social Analytics

About Adam Lancaster

Adam Lancaster is an Internet Marketer with a Bach. Multimedia in Business Marketing from Swinburne University Melbourne. He operates Webutation an Internet Marketing Company specialising in SEO based on The Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.

Google+ Business Pages now available!

It’s here!

Google+ (Google’s version of facebook) are now allowing Pages! So if you have a small business and/or brand. Get on the train. You’ll need a Google+ profile first, then add your page. The same as facebook. Why? Well if you want to rank well in google, and they own Google+. I feel it’s a given. Google

Oh and by the way. Join out new Google+ Page. There is nothing there yet, but there will be!

About Adam Lancaster

Adam Lancaster is an Internet Marketer with a Bach. Multimedia in Business Marketing from Swinburne University Melbourne. He operates Webutation an Internet Marketing Company specialising in SEO based on The Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.

Did you know you can now search google with your microphone? Do you think this will change #SEO?

Check it out. Click the microphone symbol when you are next searching Google and you can speak into your mic and search away!

So has this got the potential to change SEO? I mean if people start using more fluid English then a lot of optimisation will need to be gone over again.

Example. Real Estate Agent Melbourne, might be more like Melbourne real estate agent. So what do you think, does it have implications?

What do you think they’ll come up with next?

About Adam Lancaster

Adam Lancaster is an Internet Marketer with a Bach. Multimedia in Business Marketing from Swinburne University Melbourne. He operates Webutation an Internet Marketing Company specialising in SEO based on The Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.

WEB DIRECTORY LAUNCH - Please add your site today Free, easy to use, upto date design. http://www.melbournesmallbusinessdirectory.com.au

Want to improve your website #conversionRate? Read this article Now to learn a power-user #internetMarketing technique

Power-user technique

A powerful technique in increasing your conversion rate is by asking people to do something, not just expecting that they will. What do I mean – read on.

The technique is to ensure that your copy has some ‘call to action’ phrases. Has anyone noticed yet that I have already used a couple.

I’ll point them out

-          Want to ... ? (Posing a question)

-          Read this article now

-          Question with – Read On

It has been shown in studies that when visitors find powerful action words on a page, they are far more likely to act in the way you are hoping. To fill in a form for example. Without ‘call to action’ prompts you are missing out on massive opportunities.

21 Call to Action Phrases to Get you Started

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Find this helpful - Please like, re-tweet, share this post THANKS (yes another ‘call to action’ J )

About Adam Lancaster

Adam Lancaster is an Internet Marketer with a Bach. Multimedia in Business Marketing from Swinburne University Melbourne. He operates Webutation an Internet Marketing Company specialising in SEO based on The Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.

Looking for free fonts to make your brand or website stand out - http://www.google.com/webfonts

Once again Google are providing some great resources FREE!!

Make your blog, website, or brand stand out with a free font from Google.

http://www.google.com/webfonts

If this helped you, please like my post. Cheers

About Adam Lancaster

Adam Lancaster is an Internet Marketer with a Bach. Multimedia in Business Marketing from Swinburne University Melbourne. He operates Webutation an Internet Marketing Company specialising in SEO based on The Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.

Buying online? Don't pay retail #internetMarketing secret

Once again I have purchase some software online. 1Password by Agile.

I was about to pay full price and then stopped and remembered. A quick google for ‘1password coupon’, and www.retailmenot.com came up trumps once again with a code that saved me 25% or US12.50. So if you’re buying online don’t pay retail!

ABOUT THE SOFTWARE

Also worth a mention as it has helped me stay a bit more sain – 1Password by www.agilebits.com is a very neat piece of software especially for a webdesigner / seo like myself with a massive list of passwords and user names when considering multiple clients websites. It does as its name suggests – turns all of your passwords into 1.

HOW

Basically it remembers your user names and passwords for different sites, and even prompts to save new ones when you enter in forms. To use or save a password for a URL you simple need the ‘master code’ ie, 1 password to automatically add your login details for sites.

EXAMPLE

You reach a website you are always logging into, click the 1password icon in your browser toolbar enter your ‘master password’ and it recognises the site your at, and enters the corresponding login details that you entered the first time. Presto, you’re in. There is also a control panel to access your full list.

It’s free to use for about 20 login’s, then you’ll love it and want to buy it. It can also remember credit card details so you can quickly enter shopping cart details.

Safe and secure, no more traipsing around trying to find client codes etc. and as it remembers them for you, you can have really secure complex passwords (it can actually create them for you) that you don’t need to remember.

Even better, if your computer blows up, all of that information is backed up as apart of the product you have purchased.

NOW for the don’t pay retail bit.

About Adam Lancaster

Adam Lancaster is an Internet Marketer with a Bach. Multimedia in Business Marketing from Swinburne University Melbourne. He operates Webutation an Internet Marketing Company specialising in SEO based on The Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.