Social Media for small business can become a very powerful business resource and tool for growing your business through Internet Marketing.
Being new to social marketing you may feel very overwhelmed by all the information that is available and wonder what it’s all about. Therefore you probably keep away from it or wonder why the heck you’re writing another article and I’m here to tell you you’re missing out on the opportunities given to us through social media.
As a business person keep this in mind, the core use of social media in a business context is to make money, and to learn for free
By the end of this article you will feel the same, and know how to go about it. If you like this article please re-post it to share with other’s so that they can learn for free also, and I eventually may have a phone call from this article which will lead to business – subtle lesson there!
Diarise Time to dedicate to Social Media
So you’re feeling overwhelmed with how to keep up, so you probably just don’t right? Well allow yourself the time to wander (as we naturally do) thorough your different social media accounts (facebook, twitter, LinkedIn to name the main 3) by putting time in your diary.
How often? – Well they say daily posts are what wins out in the end, but you’ve got business to do, and money to make and for most you’ll end up watching that daily calendar event past by. So do it weekly. When are you most unmotivated? This could be a great time to get do it because if you follow my steps below you’ll probably gain some motivation by doing this Social Media Task. On top of that when you have a moment waiting around or travelling (as a passenger) get on your phone (down load the apps if you don’t have them) and do the simple things like make quick posts, or read an interesting article etc.
Social Media helps you share and learn from a like minded network of people – and why do we network? (To make money captain obvious!)
Learn Something
Use some of this time to allow yourself to wander – and find article’s that you can learn from, or find an interesting piece of information out that is BUSINESS ORIENTATED. If you like it re-post it to your social media page(s) if it’s a repost itself start following the original author, you might have found an even better expert.
Cull the cr@p
Getting to much ‘stuff’ that your thinking what the heck do I need to know about your breakfast cereal for? CULL IT – If it’s not relevant or worse, if it’s not relevant enough of the time and it’s making it a mission to find the good posts GET RID OF IT NOW!!! This is the true power of Social Media, you can opt-in AND opt-out.
Time to Post
You’re a professional in your area, or want to be. So write professional posts once a week. Spend quality time on them, these are what are going to say to people you are an expert, and bring you traffic and eventually leads and then closed business. I spent around an hour on this article, I wrote down some basic ideas, drafted it, made it better, and then added some backlinks oh and spell checking J.
Read this article to learn how to write an article in 20 minutes And when you’ve finished the article get your backlinks in place and make sure you have some hashtags for twitter postings. I use www.posterous.com to link social media accounts and make posting to all of my accounts a breeze. There are many similar products. I also use www.addthis.com to make it easy for people to repost some of my posts.
Don’t know what to post at the moment?
When you have nothing to say that’s worth saying repost someone’s post that is worth reposting and get some of your backlinks and hashtags in there. Be ethical in doing it by keeping their backlinks and the author information, or by mentioning them and why you’re reposting. This is a perfectly normal Social Media activity. After all you’d want your stuff to be reposted, it starts showing you that you are an expert does it! And you can feel that you’re on your way
Not getting much good stuff / New?
Get searching buddy! #hashtags in twitter make searching in twitter a synch, find supplier, customer etc. type pages on facebook and look for colleagues or people you meet on LinkedIn
Feel you need help setting up, and getting started?
There are Internet Marketing Companies that offer Social Marketing Services like mine: www.webutation.com.au that can set you up and train you ready to go, and crack the whip from time to time and get you posting J
Finally: Please repost and follow me J
Webutation are an Internet Marketing Company specialising in SEO based on the Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
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