Webutation are an Internet Marketing Company specialising in SEO based on the Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
Wednesday, 28 September 2011
Friday, 23 September 2011
Friday's COOL music Fix http://www.youtube.com/watch?v=ZucJAkzCNq8
Webutation are an Internet Marketing Company specialising in SEO based on the Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
Wednesday, 21 September 2011
How to use / what is Google Analytics - The very Basics
You can Watch this tutorial on Google Analytics Basics on YouTube
Welcome to my first tutorial that aims to help small to medium businesses grow their businesses through internet marketing.
Google Analytics as described by Google “shows you how people found your site, how they explored it and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions and make more money on the web”
Google Analytics is a Free tool and easily installed.
Once you have an account and it is reporting data you can view your report which looks like this.
You are brought into the dashboard which gives us snap shots of different reports on how your visitor’s are interacting with your website.
Have you ever wondered how many people visit your site? This is the tool that tells you, as well as much much more.
Site usage gives an overall view of the KPI’s (key performance indicators) that you want to keep an eye on, and I as an internet marketing service provider use to gauge my results for clients.
Important Basics:
The Calender – You are looking at data that is within the dates in the Calendar. I’ll come to how to control this in a moment.
Visitor’s – how many people visited your site in the time set by the calendar.
Pages/ Visit - What is the average number of pages visitor’s view
Bounce Rate – How many people are ‘tyre kickers’, a bounce is recorded when someone reaches a page on your site and does nothing further, we can assume they did not find what they were expecting and didn’t use your site and hence ‘bounced’
Avg. Time on Site – how long are people spending on your site
Unique Visitor’s – how many individual’s are coming to your site, not just repeat visitor’s
Keyword’s – Which keyword’s are people using and reaching your site
Traffic Sources – Where are visitor’s coming from.
Direct – punching in your url
Search Engine – searched and found you
Referral – In another website, clicking a link to get to your site
The dashboard can be rearranged by clicking and dragging, and you can add more snap shots by clicking the ‘add to dashboard’ button on any report you are in. You can remove a snap shot from the dashboard by clicking the remove button.
Setting Calendar Dates to Report on.
You can set the dates that you want to report on with the calendar. The default is usually the previous 30 days as you can see here. But if you want to see last week you can select the first day to the last day that you want to report on and click report. If you want to see a single day you click the same day both times. A great feature is to use the compare to past check box to quickly see visually any improvements or deteriorations in results. It is important to note that improvements are green, and deteriorations are red.
I would recommend that you open your report and have a look at your dashboard to start gaining a better understanding of Google analytics, and start exploring the menu’s on the left and the sub menu’s to start understanding just how powerful this tool is. Then get ready for my next tutorial to help you learn more features of Google analytics.
Adam Lancaster BMm(Business Marketing)
Webutation are an Internet Marketing Company specialising in SEO based on the Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
Sunday, 18 September 2011
Think you suck at #copywriting Found a great deal at appsumo.com Make your #seo endevours work harder for you!
Webutation are an Internet Marketing Company specialising in SEO based on the Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
New to #SocialMedia? Get a quick lesson on how to use Social Media & then Grow your business
Social Media for small business can become a very powerful business resource and tool for growing your business through Internet Marketing.
Being new to social marketing you may feel very overwhelmed by all the information that is available and wonder what it’s all about. Therefore you probably keep away from it or wonder why the heck you’re writing another article and I’m here to tell you you’re missing out on the opportunities given to us through social media.
As a business person keep this in mind, the core use of social media in a business context is to make money, and to learn for free
By the end of this article you will feel the same, and know how to go about it. If you like this article please re-post it to share with other’s so that they can learn for free also, and I eventually may have a phone call from this article which will lead to business – subtle lesson there!
Diarise Time to dedicate to Social Media
So you’re feeling overwhelmed with how to keep up, so you probably just don’t right? Well allow yourself the time to wander (as we naturally do) thorough your different social media accounts (facebook, twitter, LinkedIn to name the main 3) by putting time in your diary.
How often? – Well they say daily posts are what wins out in the end, but you’ve got business to do, and money to make and for most you’ll end up watching that daily calendar event past by. So do it weekly. When are you most unmotivated? This could be a great time to get do it because if you follow my steps below you’ll probably gain some motivation by doing this Social Media Task. On top of that when you have a moment waiting around or travelling (as a passenger) get on your phone (down load the apps if you don’t have them) and do the simple things like make quick posts, or read an interesting article etc.
Social Media helps you share and learn from a like minded network of people – and why do we network? (To make money captain obvious!)
Learn Something
Use some of this time to allow yourself to wander – and find article’s that you can learn from, or find an interesting piece of information out that is BUSINESS ORIENTATED. If you like it re-post it to your social media page(s) if it’s a repost itself start following the original author, you might have found an even better expert.
Cull the cr@p
Getting to much ‘stuff’ that your thinking what the heck do I need to know about your breakfast cereal for? CULL IT – If it’s not relevant or worse, if it’s not relevant enough of the time and it’s making it a mission to find the good posts GET RID OF IT NOW!!! This is the true power of Social Media, you can opt-in AND opt-out.
Time to Post
You’re a professional in your area, or want to be. So write professional posts once a week. Spend quality time on them, these are what are going to say to people you are an expert, and bring you traffic and eventually leads and then closed business. I spent around an hour on this article, I wrote down some basic ideas, drafted it, made it better, and then added some backlinks oh and spell checking J.
Read this article to learn how to write an article in 20 minutes And when you’ve finished the article get your backlinks in place and make sure you have some hashtags for twitter postings. I use www.posterous.com to link social media accounts and make posting to all of my accounts a breeze. There are many similar products. I also use www.addthis.com to make it easy for people to repost some of my posts.
Don’t know what to post at the moment?
When you have nothing to say that’s worth saying repost someone’s post that is worth reposting and get some of your backlinks and hashtags in there. Be ethical in doing it by keeping their backlinks and the author information, or by mentioning them and why you’re reposting. This is a perfectly normal Social Media activity. After all you’d want your stuff to be reposted, it starts showing you that you are an expert does it! And you can feel that you’re on your way
Not getting much good stuff / New?
Get searching buddy! #hashtags in twitter make searching in twitter a synch, find supplier, customer etc. type pages on facebook and look for colleagues or people you meet on LinkedIn
Feel you need help setting up, and getting started?
There are Internet Marketing Companies that offer Social Marketing Services like mine: www.webutation.com.au that can set you up and train you ready to go, and crack the whip from time to time and get you posting J
Finally: Please repost and follow me J
Webutation are an Internet Marketing Company specialising in SEO based on the Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
Thursday, 15 September 2011
Wednesday, 14 September 2011
Meet Google's TOP 10 employees
THE ELITE: These Guys Are Google's Very Best
Dylan Love | Sep. 12, 2011, 5:24 PM
 This guy holds 84 patents for Google. Image: Google+ |
Google obviously has an army of inventors tinkering away in Mountain View and around the world, but here are 10 who stand out above the rest for holding more search patents than anyone else in the company. Thanks to Seravia for the data.
Click here to see the inventors>
Read more: http://www.businessinsider.com/google-inventors-patents-2011-9#ixzz1XyE8Zp9W
Webutation are an Internet Marketing Company specialising in SEO based on the Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
Very interesting Graph: Google v Facebook v Yahoo Revenue
CHART OF THE DAY: Facebook Revenue Is Growing Fast, But Google's Grew Faster
Matt Rosoff and Kamelia Angelova | Sep. 8, 2011, 5:33 PM
Facebook is growing pretty fast -- the company has booked more than $1.6 billion in sales in the first half of 2011, and is likely to reach $4 billion by the end of the year.
But Google grew a lot faster in its first seven years. Facebook is doing way better than Yahoo, though.
 |
Webutation are an Internet Marketing Company specialising in SEO based on the Mornington Peninsula Victoria, Australia working with clients across Melbourne and Australia.
Tuesday, 13 September 2011
Google Analytics Benchmarking Newsletter July 2011
Google Analytics Benchmarking Newsletter |
 |
1. IntroductionWelcome to the first volume of the Analytics Benchmarking Newsletter! This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website administrators which have enabled this anonymous data sharing will receive this "benchmarking" newsletter. You may be wondering, how many websites are in this "anonymous data sharing" pool? Currently, hundreds of thousands, and we've endeavoured to make all of the metrics here statistically significant. The date range of comparison for this newsletter is from 1 November, 2010 to 1 February, 2011. Comparison is done with data from 1 November, 2009 to 1 February, 2010. Absolute metrics such as total number of visits, pageviews or conversions for all opted-in websites are not reported. To simplify the prose, the phrase "websites" will represent "websites which have opted into anonymous data sharing with Google Analytics" for the rest of this newsletter. 2. Site MetricsCompared to a year ago, websites have seen reduced pages / visit, average time on site as well as bounce rate.
2.1 Breakdown by GeographyOur anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 1/11/10-1/2/11. The parenthesised number is the Year over Year delta compared to a year ago.
For bounce rate, the distribution by country is plotted below:
The distribution above is annotated with some countries -- which seem to indicate a story of leisure and stage of economic development. For a related metric: average time one site, the distribution by country is plotted below:
The type of countries annotated in the average time on site graph above seem to be in reverse order as those in the bounce rate distribution. 2.2 Breakdown by Traffic SourcesTraffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.
2.4 Conversion Rate DistributionMany marketers' favourite metric is conversion rate. Here is the worldwide distribution of Google Analytics "goal conversion rate" by country.
Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate? Note that for some states with small population, the statistical significance of the conversion metric comes into doubt. 3. Traffic SourcesTraffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.
4. Operating SystemsBrowsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers.
5. CommentsThis is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful insights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com. Happy analysing, | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Email preferences: You have received this message as part of the Benchmarking feature in Google Analytics. To stop receiving the Benchmarking report, you can turn off Anonymous data sharing in Google Analytics account settings. Google Inc. Copyright 2011. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 1600 Amphitheatre Parkway Mountain View, CA 94043 |
Wednesday, 7 September 2011
Chrome's the way to go! | It's open source so everyone can have a look under the bonnet
As a mornington peninsula web design and seo specialist who adopted chrome on its release and simply loved it because it was fast, I’ve only just questioned.. hang on... it’s a google tool, so does it report everything I search for and do back to google? Good, no great news... it doesn’t. It is an open source program which means anyone (who knows how to ) can have a look ‘under the bonnet’ and it has had a ‘all clear’ for the conspiracy theorists check out this article http://www.mattcutts.com/blog/google-chrome-communication/
Subscribe to:
Posts (Atom)