Social Media - how do i keep my socila media upto date?

So you run a small business and you are starting to grasp the importance of social media in driving traffic to your website. You’ve also realised that it takes a lot of time and effort to post all of these articles and posts you’re supposed to do to get the results you’re after.

I can hear you questioning – “How on earth do I keep up with all this social media stuff on top of my normal tasks”

Here’s a strategy.

Get your team involved in your social media endeavours!

At a guess most reading this will have younger savvier staff that almost live on their own Facebook pages. In most cases you’ll no doubt find them more than willing to get involved. They’ll all have different social media strategies and perspectives and your social media efforts will flourish from their involvement.

Set them Guidelines!

Set them clearly defined guidelines. An example:

-          Have fun

-          Try and use our ‘keywords’

-          Keep it work related

-          Have fun with it

Case Study

We work with a printer who had this exact issue. Wow social media is great... how the heck do I come up with new and fresh social media content so often. We got his staff involved, in his case we made it compulsory just so that it became part of their work routine. Weeks later they’re loving it. They all shop right, so when they’re out and about as they have always done, they keep a keen eye on printed materials and how they’re used. All we’ve done is said take a photo of it and upload it to the business facebook page with a few keywords we like. His social media is now full of fresh, inquisitive and informative content.

Do you make it Voluntary or set it as a work task?

Clearly this is up to you, they are your staff and you’re looking for results. Positive results. I would suggest that you make it Voluntary and wrap it up into an internal ‘competition’ Guys when we get to 300 the business will reward you by ... (Fill in the gap with your favourite staff outing) You may want to put a time limit on it also, or choose a variety of ‘get me a result with my social media and we’ll reward you strategies.